Working from home gives you two immediate bonuses: You don’t pay office rent and you don’t pay wear and tear on your car to commute.
No wonder that about 2 million people a year are deciding to work at home either part or full time.
Unfortunately, many are hesitant to promote what they are doing. Recognize you are running a business - not just working from home.
Here are some no-cost marketing tips you can do:
Offer Free SeminarsIf you can speak with ease, you may be surprised at the value of free seminars on your topic or expertise. Up to 75% will become paying customers if it is done right.
Create A BrochurePut a simple brochure together to give your customers a selection of your offerings. You can do this on your computer - you may want to use some customized border paper for a professional look: www.paperdirect.com
Creat A Professional Phone MessageHave a professional sounding message on your telephone when you are not able to answer. Don’t have your cute kids create the message. You will give the impression you are not a legitimate business. Have a message about your business if someone is put on hold. Here’s help: www.ohms.com
Write a column for a local newspaper.
Give Something AwayProcter & Gamble and Chick-Fil-A have become very successful doing this. If you sell gas grills, give one to the Big Brothers program - that’s a newsworthy event. An apartment complex stayed at 100% occupancy in a neighborhood where 71% was the average. They simply offered a free car wash once a week.
Thank Your CustomersSend a thank you note to your customers. You’ll create more “top of mind” positioning.
Expand Your Product and ServicesTry to develop options. Give people at least three choices. Alternate choice has always been a powerful selling tool.
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