RSS stands for Really Simple Syndication. It is a technology that allows a website to display content from another website with a simple code. The beauty of RSS is that, once you install the code, you don’t need to do anything else again. If the content on the original website changes, yours will change automatically.
It is the primary means through which websites update their content. To display RSS on your web pages, you can use many forms of technology. You can use an RSS reader which is software that translates the raw xml language into an html display. You can also use JavaScript to display the RSS feeds but the disadvantage is that the search engines will not see the new content since the underlying code will not change.
To put RSS on your webpage, go to the site that offers the content and look for an orange colored icon with the initials RSS or XML. Click on this icon and you will see a URL. Copy the URL and paste it in your RSS reader. The RSS reader is software that can be downloaded from the site or you can have it from your web host.
RSS gives you free content on daily basis. You also have the added benefit of keeping your pages fresh with content, something the search engines like.
Ron Davies
Technorati Tags: Really Simple Syndication, RSS
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2008 Wholesale DataBase Directory # 1
http://savesucash.com/wholesaler_database/
Be sure to see all our latest wholesale arrivals@
http://savesucash.com/savesucash_wholesale_products_mall.htm
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Thursday, March 6, 2008
Wednesday, March 5, 2008
Keyword Research and Analysis - The Art of Internet Marketing
Do you know what your target audience wants and how they are looking online? As an Internet Marketing Consultant I am often surprised that many website owners don't know who their market is, and how to target them with web copy and SEO.
Keywords are the words that web surfers enter in search engines to find websites about their search terms. If you want to get in front of your potential audience, it's important your website has good search engine rankings for your keywords that are related to the theme of your website.
Knowing what your target audience wants and how they are looking online is crucial to your online success. Optimizing your web pages for keywords that nobody uses in the search engines is useless. In addition, in order to get targeted visitors, the keywords must not be too broad or too general. Your copy and metatags should also support the keyword phrases your market uses and entice them with copy that meets their needs and compels them to action.
The First Step to Internet Marketing - The Right Keywords for Your Website
The first step in successful SEO copywriting is choosing the right keywords to make them very specific to your market. You can survey your target market for their keyword usage or use more thorough keyword research tools. When conducting the keyword research and analysis:
1) use keyword phrases containing two to four words2) be specific - geographically, topically, or by product3) only use the keywords that are important to your web business4) avoid very competitive keywords or general keyword phrases
Use focused and targeted keyword phrases that are common enough so the web searcher will use them, but selective enough that they don't return millions of matches. Most web surfers use a two to four word phrase when they search online, so phrasing is very important. For example, if you are offering a service like dog training or Internet Marketing, you wouldn't target the key phrase "dog training" or "SEO", but something more specific like "Chicago dog trainer" or "Vancouver Search Engine Optimization". Very specific keywords generate highly qualified, targeted traffic that increases your sales opportunities.
The Wrong Keywords for Your Website
Single words cannot promote ranking or sell effectively, for example you wouldn't want to target "dog" as a dog trainer in Chicago. Avoid the most popular keyword phrases or general keyword phrases because you'll be competing with millions of other web pages for a search engine ranking.
It's unrealistic to think that a new web site could rank number one on a popular phrase like "Marketing". You are better to target "Internet marketing strategies" or even better, "Internet Marketing Strategies Vancouver". More established companies who have been on the Internet for several years will have the advantage of link popularity and a high Pagerank and therefore better rankings in the search results for these broader or general keyword phrases
Search Engine Optimization - Feeding the Search Engine Machines
Another critical factor to help drive the targeted traffic to your site is optimizing the site using metatags. Metatags, often overlooked and misunderstood, are elements of HTML coding on a website. Search engines use these metatags to help them determine what the site is about and assist with indexing a website. Most metatags are included within the 'header' code of a website. The most important tags are the title tag, description tag and the keywords tag. Different search engines have different rules about how these tags are used and how many characters they should contain. Of importance to the process is if you know how the big three - Google, Yahoo and MSN - review the tags, then you'll be targeting 90% of potential web surfers.
To make good use of your metatags use your targeted keywords that you found during your keyword research and analysis in the site copy and the metatags.
By reviewing or crawling your website content and metatags, search engines will find out what your web site is about. As soon as search engines consider your web site relevant to the topic or search, the easier it is to get high rankings for your keywords and key phrases.
About the Author: Keith Raymond is a Vancouver Internet Marketing and Search Engine Optimization Specialist. Internet Marketing includes keyword research and analysis, search engine optimization (SEO), creating compelling web content, and producing online marketing strategies. Visit Netsurf Marketing to learn more about Internet marketing strategies to turbo charge your web presence.
Click Here: Use With Confidence: Google Ranks Our Free
2008 Wholesale DataBase Directory # 1
http://savesucash.com/wholesaler_database/
Be sure to see all our latest wholesale arrivals@
http://savesucash.com/savesucash_wholesale_products_mall.htm
Share This Info With A Friend
http://tinyurl.com/yppdhb
Keywords are the words that web surfers enter in search engines to find websites about their search terms. If you want to get in front of your potential audience, it's important your website has good search engine rankings for your keywords that are related to the theme of your website.
Knowing what your target audience wants and how they are looking online is crucial to your online success. Optimizing your web pages for keywords that nobody uses in the search engines is useless. In addition, in order to get targeted visitors, the keywords must not be too broad or too general. Your copy and metatags should also support the keyword phrases your market uses and entice them with copy that meets their needs and compels them to action.
The First Step to Internet Marketing - The Right Keywords for Your Website
The first step in successful SEO copywriting is choosing the right keywords to make them very specific to your market. You can survey your target market for their keyword usage or use more thorough keyword research tools. When conducting the keyword research and analysis:
1) use keyword phrases containing two to four words2) be specific - geographically, topically, or by product3) only use the keywords that are important to your web business4) avoid very competitive keywords or general keyword phrases
Use focused and targeted keyword phrases that are common enough so the web searcher will use them, but selective enough that they don't return millions of matches. Most web surfers use a two to four word phrase when they search online, so phrasing is very important. For example, if you are offering a service like dog training or Internet Marketing, you wouldn't target the key phrase "dog training" or "SEO", but something more specific like "Chicago dog trainer" or "Vancouver Search Engine Optimization". Very specific keywords generate highly qualified, targeted traffic that increases your sales opportunities.
The Wrong Keywords for Your Website
Single words cannot promote ranking or sell effectively, for example you wouldn't want to target "dog" as a dog trainer in Chicago. Avoid the most popular keyword phrases or general keyword phrases because you'll be competing with millions of other web pages for a search engine ranking.
It's unrealistic to think that a new web site could rank number one on a popular phrase like "Marketing". You are better to target "Internet marketing strategies" or even better, "Internet Marketing Strategies Vancouver". More established companies who have been on the Internet for several years will have the advantage of link popularity and a high Pagerank and therefore better rankings in the search results for these broader or general keyword phrases
Search Engine Optimization - Feeding the Search Engine Machines
Another critical factor to help drive the targeted traffic to your site is optimizing the site using metatags. Metatags, often overlooked and misunderstood, are elements of HTML coding on a website. Search engines use these metatags to help them determine what the site is about and assist with indexing a website. Most metatags are included within the 'header' code of a website. The most important tags are the title tag, description tag and the keywords tag. Different search engines have different rules about how these tags are used and how many characters they should contain. Of importance to the process is if you know how the big three - Google, Yahoo and MSN - review the tags, then you'll be targeting 90% of potential web surfers.
To make good use of your metatags use your targeted keywords that you found during your keyword research and analysis in the site copy and the metatags.
By reviewing or crawling your website content and metatags, search engines will find out what your web site is about. As soon as search engines consider your web site relevant to the topic or search, the easier it is to get high rankings for your keywords and key phrases.
About the Author: Keith Raymond is a Vancouver Internet Marketing and Search Engine Optimization Specialist. Internet Marketing includes keyword research and analysis, search engine optimization (SEO), creating compelling web content, and producing online marketing strategies. Visit Netsurf Marketing to learn more about Internet marketing strategies to turbo charge your web presence.
Click Here: Use With Confidence: Google Ranks Our Free
2008 Wholesale DataBase Directory # 1
http://savesucash.com/wholesaler_database/
Be sure to see all our latest wholesale arrivals@
http://savesucash.com/savesucash_wholesale_products_mall.htm
Share This Info With A Friend
http://tinyurl.com/yppdhb
Tuesday, March 4, 2008
Google's new method to detect duplicate content
Google doesn't like duplicate content. The reason for that is that the top 10 search results should offer users a choice of different web pages.
Google's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages.
Content may be duplicated for a variety of reasons
There are many reasons why content is duplicated on more than one page, or why documents are very similar:
The content of a web page is available in different formats: web page, printable page, PDF, mobile phone page, etc.
The content of a web page is syndicated, for example news articles or blog posts.
The content management system (CMS) displays the same content in different locations. For example, an item might be listed in a "Size" category and in a "Color" category.
The website owner offers mirrors to make sure that a website does not slow down when many people want to access the same page at the same time.
Someone stole the contents of a web page to reproduce it on other websites.
To avoid showing the same content more than once in the search results, search engines try to detect these duplicate pages.
What's in the patent application?
The patent application describes how Google tries to detect duplicate or near duplicate content at different web addresses. It seems that Google might combine several existing methods for detecting new duplicate content to identify more duplicates on the Internet.
The new patent application shows that Google is serious about detecting duplicate content issues. This new patent application is only the latest step in Google's attempts to detect duplicate content. For example, previous steps can be found here (PDF) and here.
What does Google do when it detects duplicate content?
It's hard to tell what Google will do when they find duplicate pages. There are many instances where duplicated content is used for a legitimate purpose.
If Google only removes the duplicate pages from the search results for a certain query that might be okay. If Google penalized duplicate pages by removing them completely from the index, Google might risk not being relevant for very specific queries and it also might penalize the wrong pages.
It's likely that Google will pick the web page with the best reputation and the best inbound links for the search results if it finds more than one page with the same content.
What does this mean for your website?
If you want to get high rankings, it is easier to do so with unique content. Try to use as much original content as possible on your web pages.
If your website must use the same content as another website, make sure that your website has better inbound links than the other websites that carry the same content.
Alexa
Click Here: Use With Confidence: Google Ranks Our Free 2008 Wholesale
DataBase Directory # 1
http://savesucash.com/wholesaler_database/
Be sure to see all our latest wholesale arrivals
@ http://savesucash.com/
Share This Info With A Friend
http://tinyurl.com/yppdhb
Google's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages.
Content may be duplicated for a variety of reasons
There are many reasons why content is duplicated on more than one page, or why documents are very similar:
The content of a web page is available in different formats: web page, printable page, PDF, mobile phone page, etc.
The content of a web page is syndicated, for example news articles or blog posts.
The content management system (CMS) displays the same content in different locations. For example, an item might be listed in a "Size" category and in a "Color" category.
The website owner offers mirrors to make sure that a website does not slow down when many people want to access the same page at the same time.
Someone stole the contents of a web page to reproduce it on other websites.
To avoid showing the same content more than once in the search results, search engines try to detect these duplicate pages.
What's in the patent application?
The patent application describes how Google tries to detect duplicate or near duplicate content at different web addresses. It seems that Google might combine several existing methods for detecting new duplicate content to identify more duplicates on the Internet.
The new patent application shows that Google is serious about detecting duplicate content issues. This new patent application is only the latest step in Google's attempts to detect duplicate content. For example, previous steps can be found here (PDF) and here.
What does Google do when it detects duplicate content?
It's hard to tell what Google will do when they find duplicate pages. There are many instances where duplicated content is used for a legitimate purpose.
If Google only removes the duplicate pages from the search results for a certain query that might be okay. If Google penalized duplicate pages by removing them completely from the index, Google might risk not being relevant for very specific queries and it also might penalize the wrong pages.
It's likely that Google will pick the web page with the best reputation and the best inbound links for the search results if it finds more than one page with the same content.
What does this mean for your website?
If you want to get high rankings, it is easier to do so with unique content. Try to use as much original content as possible on your web pages.
If your website must use the same content as another website, make sure that your website has better inbound links than the other websites that carry the same content.
Alexa
Click Here: Use With Confidence: Google Ranks Our Free 2008 Wholesale
DataBase Directory # 1
http://savesucash.com/wholesaler_database/
Be sure to see all our latest wholesale arrivals
@ http://savesucash.com/
Share This Info With A Friend
http://tinyurl.com/yppdhb
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